The digital era makes it easier for businesses to utilize data in order to target their audience and pitch their products successfully. One of the best ways to increase sales conversions is to thoroughly understand customer behavior. Gathering user data can help the marketing department to understand their ideal customers in a better way. This will, in turn, help the sales team to improve outreach and streamline communication with their potential customers.

This user data is gathered from several sources, including content downloads, video views, website visits, and other online behavior.

Retailers are facing challenges pertaining to rapidly changing consumer preferences and rising market competition. AI-powered predictive merchandising is helping them solve these challenges by optimizing different supply chain processes and enhancing the efficiency. AI predictions are helping retailers in expanding consumer base and creating brand recognition. Predictive merchandising is expected to pave the way of retail sector in future.